Designer + Builder · Berlin
14 years. Agency then in-house. Left AKQA to apply agency thinking at product scale. The pattern: find the structural problem no one has formally named, build the case, ship it.
| 2024 – now | Principal Product Designer, The Studio | Zalando, Berlin |
| 2021 – 2024 | Senior Product Designer, The Studio | Zalando, Berlin |
| 2019 – 2021 | Associate Experience Design Director | AKQA, Milan |
| 2016 – 2019 | Digital Product Design Director | HNRG, Padua |
| 2014 – 2015 | Senior UX Designer | Swiss Digital Consulting, Chiasso |
| 2012 – 2014 | UX Designer | Mediana, Padua |
"A rare and valuable balance of high-fidelity visual craft and deep experiential thinking."
M.A. · Design Director · Zalando 360° review
"Hands-on designer-builder-leader whose craft and skills in AI-powered product design make the whole design team and organization more pragmatic and effective."
J.K. · Senior Principal, Zalando Assistant · Zalando 360° review
"He's not just the designer coming later into the product development process but he also helps to define and frame customer problems, comes up with experience and design solutions, and shapes the scope and the go-to-market strategy."
C.L.S. · VP CLM · Zalando 360° review
Roles where identifying the structural problem no one has named yet is valued, not unusual. Where thinking across brand, product, and AI simultaneously is the actual job.
Full work history, clients, and metrics.
This file is Alex's portfolio in agent form. Drop it into any AI (Claude, ChatGPT, Gemini), press enter, and ask whatever you'd ask in an interview. Every number in it traces to a real project. Every gap is named honestly.