Zalando · Berlin

• Originated and led AI Enablement: org-wide AI adoption for 150+ designers. Diagnosed the gap with a 90-person survey, designed the Safe Harbor strategy, secured CPO-level backing, ran five simultaneous pairing sessions. First designer to ship a production feature solo, design to merged, production-ready code in half a day.
• Project Occam: self-initiated AI-native discovery vision for Zalando's fragmented search and feed surfaces. Built a functional SwiftUI app with AI, tested with 12 Gen Z customers, presented to a co-founder and the SVPs. Vision folded into Zalando's two-year product roadmap.
• Restock alerts, M2 (CLM): self-initiated ghost-prevention mechanic. Named and solved the problem of 56% of restock requests going unanswered. +17.5% YoY GMV (€9.9M), +8.2% orders.
• Project Goldfish (CLM): self-initiated CRM strategy redesign grounded in behavioural science. Three-layer intent model. Live experiment across 5.3M users and 10 markets. Approved by a co-founder and design leadership.
• Zilkroad (Zalando, IDEO, Shenzhen): EU design lead, one month embedded in Shenzhen. Designed the core UX architecture, ran a structured user experiment with 22 participants, evaluated KlingAI against Style-It for outfit generation.
• Android Task Force: analysed 5,000 Play Store reviews, connected CX findings to €35.6M/year revenue loss, sourced physical legacy devices when no testing infrastructure existed.
• Project FEW: self-identified cross-surface incoherence across Save, Follow, and Subscribe, designed a unified flow, secured sign-off across the Feed, Video, and Boards teams for H1 2026.
• Mentorship Programme Revamp: co-led two iterations. The 2025/26 cycle tripled active mentorships from 31 to 93. Created a skills taxonomy, built a Notebook LLM for self-service guidance.

Zalando · Berlin

• Sole CX designer across the CLM programme for 2.5 years. €493M commercial scope, 277M+ restock requests. Identified opportunities, shaped briefs, and delivered across multiple workstreams. M1 restock-alert baseline shipped August 2024 at a +16% reminder-creation rate.
• Enhanced Returns: redesigned the multi-parcel returns experience. Perfect returns rose from 88% to 91%, saving €7M a year.

AKQA · Milan

• Ferrari Connesso: sole UX lead (team of 8). Ferrari's first UX-led project — full connected ecosystem: app, HMI, web, dealer tools, preowned platform. Prototype and spec delivered on time. Engagement extended to the full digital ecosystem. The Purosangue launched 2022.
• Miscusi: full digital ecosystem (ordering, loyalty, reservations) under COVID constraints. Embedded in a Miscusi restaurant for a week. Shipped on time.
• Co-led the Italian experience design team and headed the Business Transformation business unit.
• Other clients: MaxMara, OVS, Banca IFIS, Technogym, Doha Film Festival, A2A Milano City Dashboard.

HNRG · Padua

• Led a team of 7–8 designers. Indesit/Hotpoint: 4 brand websites across 4 European markets in 3 months, international team of 7 nationalities.
• Clients: Dell, Acer, Alienware, Huawei, Uniper, Coop, Sky Italia, Ducati.

Swiss Digital Consulting SA · Chiasso

• Utility sector customer portals: E.ON Benelux, E.ON France, Jade Energia.

Mediana · Padua

• E.ON Spain, E.ON Italy, Ferroli, Ferplast, Università Cattolica.