Zalando · Berlin

• Originated and led AI Enablement: org-wide AI adoption for 150+ designers. Diagnosed the gap (90-person survey), designed the Safe Harbor strategy, secured CPO-level backing, ran five simultaneous pairing sessions. First designer to ship a production feature solo — design to live in half a day.
• Project Occam: self-initiated AI-native discovery vision for Zalando's fragmented search and feed surfaces. Built a functional SwiftUI app with AI, tested with 12 GenZ customers, presented to Co-Founder and SVPs. Vision folded into Next Gen product roadmap.
• Android Task Force: analysed 5,000 Play Store reviews, connected CX findings to €35.6M/year revenue loss, sourced physical legacy devices when no testing infrastructure existed.
• Project FEW: self-identified cross-surface incoherence across Save/Follow/Subscribe, designed unified flow, secured sign-off across Feed, Video, and Boards teams for H1 2026.

Zalando · Berlin

• Sole CX designer across the CLM programme for 2.5 years — €493M commercial scope, 277M+ restock requests. Identified opportunities, shaped briefs, delivered across multiple workstreams simultaneously.
• Notify Me M2: self-initiated ghost-prevention mechanic. Named and solved the problem of 45–53% of restock requests going unanswered. >€15M GMV, +8.2% orders, +17.5% YoY reminder creation.
• Project Goldfish: self-initiated CRM strategy redesign grounded in behavioural science. Three-layer intent model. Live experiment: 5.3M users / 10 markets. Approved by Co-Founder and design leadership.
• Enhanced Returns: redesigned multi-parcel returns UX. Perfect returns 88% → 91% = €7M annual savings.
• Zilkroad (Zalando × IDEO × Shenzhen): EU design lead. One month embedded in Shenzhen. Designed core UX architecture, ran structured user experiment (22 participants), evaluated KlingAI vs Style-It for outfit generation.
• Mentorship Programme Revamp: co-led two iterations. 2025–2026 cycle tripled active mentorships from 31 to 93. Created skills taxonomy, built Notebook LLM for self-service guidance.

AKQA · Milan

• Ferrari Connesso: sole UX lead (team of 8). Ferrari's first UX-led project — full connected ecosystem: app, HMI, web, dealer tools, preowned platform. Prototype and spec delivered on time. Engagement extended to the full digital ecosystem. The Purosangue launched 2022.
• Miscusi: full digital ecosystem (ordering, loyalty, reservations) under COVID constraints. Embedded in a Miscusi restaurant for a week. Shipped on time.
• Co-led the Italian experience design team and headed the Business Transformation business unit.
• Other clients: MaxMara, OVS, Banca IFIS, Technogym, Doha Film Festival, A2A Milano City Dashboard.

HNRG · Padua

• Led a team of 7–8 designers. Indesit/Hotpoint: 4 brand websites across 4 European markets in 3 months, international team of 7 nationalities.
• Clients: Dell, Acer, Alienware, Huawei, Uniper, Coop, Sky Italia, Ducati.

Swiss Digital Consulting SA · Chiasso

• Utility sector customer portals: E.ON Benelux, E.ON France, Jade Energia.

Mediana · Padua

• E.ON Spain, E.ON Italy, Ferroli, Ferplast, Università Cattolica.